Free Advertising the Smart Way

Your biggest asset when becoming an internet marketer is to know how to get free targeted traffic to your web sites. It doesn’t matter how many web sites you’re promoting. Your primary goal should be to keep the cost down. It feels great to have monthly sales well into the thousands, but it also can ruin your day when you realize that most of this money goes right back into your advertising costs.

Yes, there’s a rule that you need to reinvest 75% of your profit into advertising and marketing. I like this rule, but it also needs to be timely constraint. I think this rule is good for your first 3-6 months of business. After this you should be able to pull back the cost for advertising without impacting your income streams.

My philosophy in internet marketing is that if you have to spend a lot of money to keep a positive cash flow, the competition is probably too intense for this market segment. You will be better of to research a new niche market.

On the topic of free advertising, there are many free classified ad providers, but only a few sites offer truly free advertising. They all want something in return, there’s no webmaster out there who promotes your stuff for free just because he/she feels like it today. One way to get free advertising is to tap into a startup company. There are hundreds of web sites that want to be the next Google. To attract new customers they give away free pay per click credits. Sometimes up to $100 worth of clicks.

Another way to receive free quality advertising is to give these webmasters what they want. In most cases it’s a link from your website to their website. This can be a problem, especially if you want to keep your home page clean from too many flashy banners.

In this case try to figure out of the link back is required to be on your home page or any page from your website. If there’s no requirement to have the link on your homepage, create a collection web page that is not necessarily part of your whole web site and put link back from this site. To keep the flow put a tiny link from your home page to this page and you’re done.

Don’t even think about to put the link on your web page and a few days later you will remove it. These days the link back verification is done automatically and they will check from time to time if you keep your promise or not. Your free ride will suddenly stop and you will gain a reputation as cheater.

For more information about free advertising visit my web sites.

Power Management Integrated Circuits (ic) Market To 2020 – Battery Powered Portable Gadgets To Drive

The growing use of battery-powered consumer devices is expected to be a key growth driver of Power Management ICs during the forecast period 2010-2020. Power Management ICs find their usage in consumer devices such as smart phones, digital cameras, mp3s, iPods, LCD TVs, washing machines, and refrigerators. Power Management ICs are typically used for power supply and battery management applications in electronic devices. The Power Management IC revenue share from consumer appliances is expected to rise from $1,782m in 2004 to $2,751m by 2016. The rapid adoption of smart phones is expected to boost the demand of Power Management ICs. The usage of smart phones is set to increase dramatically with the sales volume forecasted to rise from 174 million in 2009 to 500 million in 2014 at a CAGR of 16.28%. The deployment of next generation mobile networks such as 3G in India and 4G in South Korea is anticipated to aid the sales growth of smart phones. OEMs and ODMs of smart phones are increasingly using modern Power Management ICs because of their superior capabilities, higher efficiency, and smaller form factor.

Consumer electronics companies are raising the bar in terms of reducing the energy consumption of their products and this trend is expected to increase the demand for Power Management ICs. Consumer device vendors are going for energy efficiency certifications such as Energy Star and TCO. The requirements for such energy efficiency certifications are getting increasingly stringent which is further accentuating the need for Power Management ICs in electronic devices. The sales revenues of Power Management ICs are expected to grow at a CAGR of 6.27% between 2009 and 2016.

The consumption for Power Management ICs in Asia is expected to show a marked growth between 2010 and 2020. Asian countries have become both the world s largest consumer and supplier of electronic goods due to their huge population and the rising per capita income, plus the favorable government policies. For instance, China with the second largest economy in terms of nominal GDP is the fastest growing economy in the world. China holds the largest supply and consumption of Power Management ICs with sales revenue of $2,387m in 2009. The top semi-conductor companies in China are SMIC, Hua Hong NEC and HeJian. China s success has been due to its flexible government policies, low manufacturing costs, efficient infrastructure and the improved literacy rate. Taiwan s TSMC was the first foundry company to be set up in an Asian country. It is by far the largest semi-conductor company with a market capitalization of $ 40.4 billion as of January 2009. Almost all the ODMs and OEMs in the electronics market have their manufacturing base in this region. The cluster of these companies in this region is due to the availability of a vast pool of cheap human resource and the supportive government policies.

GBI Research s Semi-conductor s report, Power Management Integrated Circuits (IC) Market to 2020 – Battery Powered Portable Gadgets to Drive Sales Growth provides the key market statistics and analysis on the Power Management IC industry. The report covers the key market drivers, restraints and growth forecasts for the major segments in the Power Management Industry. Rapid adoption of smart phones is expected to boost the demand of Power Management ICs. The usage of smart phones is set to increase dramatically with the sales volume forecasted to go from 174 million in 2009 to 500 million in 2014 at a CAGR of 16.28%. The deployment of next generation mobile networks such as 3G in India and 4G in South Korea is anticipated to aid the sales growth of smart phones. OEMs and ODMs of smart phones are increasingly using modern Power Management ICs because of their superior capabilities, higher efficiency, and smaller form factor. This report is built using data and information sourced from proprietary databases, primary and secondary research and in-house analysis by GBI Research s team of industry experts.

Visit our report store: http://www.gbiresearch.com

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Top 3 management certification programs considered best in the industry

Currently the trend to get certification in a management program is on the rise due to the fact it accouters the professional with the knowledge and skills to manage a process, project or technology effectively. More importantly, it helps a professional to climb up the corporate ladder or get a high salaried job. Since there is a score of certification exams, it becomes difficult to decide which certification exam is apt to go for. To help professionals to arrive at a decision on which certification program to opt for, we have listed down a few top management certification programs and given an overview about them.

PMI’s PMP training & certification

The Project Management Institute’s (PMI) Project Management Professional (PMP) certification is one of the management programs which is always on demand, valued and given a high consideration during recruitment. By enrolling for a PMP certification program, a professional learns to manage various phases of a project such as Initiation, Planning, Executing, Controlling, and Closing. It follows the methodology as per management norms like ISO 9000 and is based on the guidelines of Project Management Body of Knowledge, also known as PMBOK Guide, formulated by Project Management Institute (PMI).

APMG-International’s ITIL Certification

APMG-International’s ITIL– Information Technology Infrastructure Library – UK, is a technology management certification program. Its content is structured to impart knowledge to the professionals with which they can identify the missing key technological elements and incorporate them in the existing project to propel a project’s output to the greater heights.

As per a report, professionals having ITIL certification received $122,000, on an average. On the other hand, on an average, Service Manager with ITIL certification got $125,000, in US.

Various ITIL Training and certifications programs are:

1. ITIL Foundation certification
2. ITIL Managing across the Lifecycle (MALC) certification
3. ITSM certification
4. ITIL Intermediate RCV certification
5. ITIL Expert certification
6. ITIL Intermediate CSI certification
7. ITIL Intermediate SS certification
8. ITIL Intermediate SO certification
9. ITIL Intermediate OSA certification
10. ITIL Intermediate SD certification
11. ITIL Intermediate SOA certification
12. ITIL Intermediate PPO certification
13. ITIL Intermediate ST certification

Microsoft Professional 2013

Microsoft Professional 2013 is a product of Microsoft Corporation – USA. It has been designed to render professionals with the knowledge and competence to explore all aspects and processes of a project right from resources to investment cost to deadline to progress track.

Overview: Features of Microsoft Professional 2013

1. Interoperability: Allows different projects to communicate with Project Server database on the Internet or common resource pool.
2. Allows to schedule and manage projects
3. Schedule Project Timeline
4. SharePoint 2013 synchronization
5. Allows to conducts what-if analysis
6. Track resource’s progress and spot problems in the project
7. Project Graphical Reports
8. Allows to track path of different tasks
9. Allows easy sharing

Due to its ability to offer a host of useful features to manage a project, it is one of the commonly used products and hence certified Training in MS Project 2013 will help professionals to stand out from the crowd and stand a better chance to get promoted or land with a lucrative managerial job.

The Bhutan Middle Management Hotel Program (BMMHP) is pleased to announce the engagement of Dr. Daniel G. Fuchs (PhD)

The Bhutan Middle Management Hotel Program (BMMHP), is pleased to announce the arrival of Professor Daniel G. Fuchs, International Hospitality Expert, Consultant, as guest lecturer and visiting professor between 13th and 17th February, 2012.

The Bhutan Middle Management Hotel Program is a small program for existing personnel of the Bhutanese hotel industry, in and around the country. This program is sponsored by Jacobs and Elysium Foundation from Switzerland and in partnership with the HWZ University of Applied Science Zurich, also based in Switzerland and is under the patronage of the Tourism Council of Bhutan. It offers the course to 30 in-service personnel of the Bhutanese hotel industry, free of cost to the candidates. This program, albeit, is offered at the Royal Institute for Tourism and Hospitality (RITH).

There are 30 participants from different hotels from Bhutan. Some are from 5 star hotels and some are from 4-2 star hotels. The participants are selected, but still have differences in their capacity to learn in the class. The backgrounds of these Middle-Management participants are primarily from Housekeeping, Front Office, F&B and Accounting.

Dr. Fuchs will give lecture in Food and Beverage Management for a week, starting from 13th -17th February 2012.

Professor Daniel G. Fuchs is very excited about his involvement with this very unique program and he is saying: “To be selected for such a prestigious and innovative program is an honor. I sincerely believe that this is right way to empower local managers to grow and develop which in turn facilitates the development of the country. This will ultimately benefit the people of Bhutan. Tourism handled and managed the right way is such an excellent engine for growth, especially when managed in a sustainable way. To visit Bhutan has been a dream of mine for a very long time and I am sure my time in the Kingdom of the Thunder Dragon will be exciting and hopefully rewarding for the participants of the program.”

Dr. Urs Drsteler, Pro-Rector HWZ University of Applied Sciences for Business Administration Zrich, Switzerland is being quoted, that this is an innovative Approach to train Bhutanese Hotel Managers.

Dr. Urs Drsteler says:” Tourism is and will remain a very important foreign currency provider for Bhutans economy. The number of tourists visiting Bhutan is relatively small, but has been increasing over the last few years. In spite of the different annual growth path in the sector, the hotels and tourism provide interesting long term career opportunities for young Bhutanese, such as heads of food and beverage, front desk, accommodation, operational management, finance, recreational activities, etc. To cope with the present and future needs in the four and five star hotels, as well as to upgrade the management of family operated hotels, Bhutan needs a new generation of highly skilled local hotel managers.”

As a Swiss national himself, Professor Daniel G. Fuchs is proud and honored to have been invited to join this great program and he is very thankful to the following persons, who do play a major role in this unique program and helping the Hotel and Tourism Industry of Bhutan, by educating Middle Management Staff of various Bhutanese Hotels and moving this industry forward.

Ms. Marianne Frei, President of the Society Switzerland-Bhutan (SSB) / Lecturer, Counselor and Officer for Admissions, University of Teacher Education, Zurich, Switzerland.

Prof. Dr. Urs Drsteler, Head of Faculty for Business Administration of HWZ University of Applied Sciences, Zurich, Switzerland.

Mr. Dhurba Chhetri, Program Administrator for the Bhutan Middle Management Hotel Program at the Royal Institute for Tourism & Hospitality in Motithang, Thimphu.

As an incentive and recognition for the outstanding graduates, the Program will be sending the three best participants to Switzerland or in one of the regional countries on an exposure trip in their professional areas.

Let us hope, that future visitors of Bhutan might have an enjoyable encounter with one or the other graduate of the Bhutan Middle Management Hotel Program.

Strategy To Gaining More Customers

If you want to increase the number of your customers you need to assess whether your marketing strategy is effective. Does it have a clear, decisive and persuasive message?

You may have to review your company brand and image. Here are some recommendations to help you in this process:

Have A Strategy and Regular Monitor It

Keep organised and structure sales data such as targets, results and areas that can be improved. Have a schedule of tasks in order of importance to be implemented and review then on a regular basis.

Marketing Tools

Use as many areas to promote your product and/or service within your advertising budget and their effectiveness. The internet can be your advantage. It is an inexpensive way gain broad exposure to your business with a informative website, social marketing and google search optimisation campaign. Also use printed material such as: brochures, flyers, business cards, etc. to gain credibility.

Testimonials & Industry Associations

Testimonials are a great example of how your product and/or service is viewed by the general public. It gives comfort to your customer’s knowing that others have had a positive experience with your organization.

Also associating your organisation with recognisable industry bodies validates your company’s integrity.

Be Passionate

Be enthusiastic towards your product and/or service. If you love what you are doing or supplying it is most likely this will inspire customers to purchase from you.

Find A Niche

Be constantly on the lookout for areas that your business can improve and perhaps not taken into consideration by the rest of the market. Give incentives to your staff for proposing new ideas or opportunities.

Advertising

An effective advertising campaign can open enormous opportunities for your business. As you grow change strategies to gain a larger audience for your product.

A successful marketing strategy comes about when you have a clear understanding of what differentiates you from your competitors. If you are not sure about this we can certainly help you. Sydney Business Brokers, Training Sydney.

At Illumina Business Consulting we are experts in building successful growth strategies that ensure you a stronger, profitable, more valuable business. Contact us at info at illuminaconsulting.com.au for a free, no obligation consultation.

Author Name: Alicia Grant specializes in writing in all areas of business.

Address: PO Box 647 Edgecliff, Sydney NSW 2027 Australia

Fashion Industry as a Career Platform

Fashion has become a statement these days, style culture, tradition, likes, ethnicity are factors which combines when, can be seen in the outlook a person. Personality grooming constitutes a major portion of fashion, clothing or the attire of a person. The persona of a person is said to be reflected in the way he dresses himself. Every human being has his own style statement which corresponds to the clothing sense and the way he carries himself. These clothes and the accessories we wear forms the part of fashion designing. Not only clothes, shoes, accessories, bags, all forms a part of fashion designing, and the professionals designing them are called fashion designers.

Fashion designing has grown manifold due to the awareness of the common masses about different products in this line and their increasing consciousness about their looks and appearance. As it is said, first impression is the last impression and the first impression of any person we see is formed by the clothing style he carries and fashion designers play an important role in the forming that impression. The professionals in fashion designing always seek some new ideas to implement in their productions, which are then practised by the common masses in the form of wearing their clothes and other designed forms.

Candidates aiming for Fashion Designer Jobs must be very much aware of the types of cloth and should posses familiarity with the quality and life of the cloth and material concerned. A fresher from college, applying for job in the fashion industry is generally advised to first in large fashion houses as a trainee. Because, it is being a trainee that one gets to know all the intricacies of the industry and gets familiar with the working culture. Following are the sectors, working under which, one can be a part of fashion industry:

1.)Textile Industry
2.)Retail Sector
3.)Accessory Designing
4.)Shoe Designing
5.)Jewellery designing
6.)Leather
7.)Technical textile
8.)Chemicals and dyes

Delhi and Mumbai are known as the fashion hubs of the country due to the demand of fashion products in these cities. They have many famous fashion houses and stores or show rooms of the respective brands. Indian fashion industry has grown a lot, also due to its traditional factor. The traditional and cultural attires of India are highly demanded in the foreign lands. Also, many Indian designers have adopted their area as western dressing, and have been equally successful all over the world. Though a person in the starting has to work as a trainer or intern, but with time and as he earns expertise in the field, he can also start his own brand. Creativity and innovation are the success drivers in the fashion industry.

Other than creativity and originality, one also need to have good communication skills and the ability to socialise. Such talents and professions, come into highlight with the word of mouth, therefore one needs to talk about his products and talent more often to let the people know about his work and interests. These days, internet plays a major role in socialising; one can easily market your brand in the market through the net. Social networking sites, blogs, are the ways through which one can write about his views and can showcase his work to the entire world. Its a very interactive and useful media to track the target audience and best thing is that one can know the feedback of his work from his clients on the spot. Other than working as a designer one can work as a business developer, analyst, store manager or technical designer in the fashion industry, which enlarges the arena and the scope of work for the candidates in the industry.

Media Segmentation And The Rise Of Direct Marketing

Marketing academics have noted increasing media fragmentation. In recent years, the role of advertising and promotion in the overall marketing process has changed considerably. The audiences that marketers seek, along with the media and methods for reaching them, have become increasingly segmented. Advertising and promotional tactics have become more regionalised and targeted to specific audiences.

The extraordinary expansion of media options to reach specific markets has been fully documented. Along with the proliferation of products and services and the segmentation of types of prospects has come an extraordinary proliferation of media. There are new kinds of media, new developments in the traditional media, and new uses for media. Increasingly, the new media are tools for targeting rather than for saturating the mass market.

Information and the role of the customer database
In the information age marketers are not only focusing on analysis, but also understand the value of information collection.

In the past, direct marketing has been distinguishable from other marketing disciplines because of its emphasis on initiating a direct relationship between a buyer and a seller, a relationship that until recently centered primarily on the exchange of goods and services. However, in today’s market, exchanging information is becoming almost as important as exchanging goods and services. With rising costs, crowded supermarket shelves, and overstuffed mailboxes, smart marketers are not just efficiently consummating a sale, they are also providing a chance for customers to interact with them.

Of all these changes surely the most revolutionary is the ability to store in the computer information about your prime prospects and customers and, in effect, create a database that becomes your private marketplace. As the cost of accumulating and accessing the data drops, the ability to talk directly to your prospects and clients — and to build one-to-one relationships with them will continue to grow.

The new marketing environment
The effects on consumers of overwhelming change and the acceleration of change in our time have been brilliantly documented by Hugh Mackay in Reinventing Australia: So apparent is our national malaise that it has become fashionable to talk about the Age of Anxiety.

For people given to applying labels to decades, the 1980s was popularly described as “The Anxious Eighties” and there is no doubt that the decade lived up to the promise of that rather anxious label. Australia has not been alone in all this. All around the Western world, social commentators have been impressed by the rising level of anxiety over the past 20 years.

The mind and mood of consumers in the 2000s provide interesting challenges.

The growing number of consumer segments and the simultaneous increase in available products have made marketing much harder. Manufacturers are in a quandary about what to produce; retail merchandise buyers are overwhelmed by the task of product selection; and advertisers feel swamped trying to convey appropriate messages to so many market segments about so many products …companies are grappling with the fact that mass advertising campaigns have become less and less effective in reaching diverse groups of consumers.

Marketers must now fight to establish the relevance of their products in an extremely fractured marketplace. The marketing future will undoubtedly look different in another respect as well: customer information technologies will change the relative roles of retailers, manufacturers, and media companies.

Retailers have a natural advantage because they can directly measure customer behaviour and get first crack at the broadest range of information. Indeed, point-of-sale scanning systems have already played a significant role in shifting power from manufacturers to retailers.

Most important, the balance of power between large and small companies will change. As customer information technology becomes more prevalent, only those companies that can invest the resources and show technological leadership will succeed.

The Advantage And Disadvantages Of Brochures In Marketing

Marketing is a way of delivering information and encouraging consumers to try your product. The most popular ways of marketing is through the television, radio, internet and print ads. One form of print ad marketing is through brochures. Brochure marketing is a popular choice among small and medium scaled businesses because they relatively cost lesser than the other options except internet marketing.

There are several advantages and disadvantages of brochure marketing. It is important that you have an idea about what they are to help you discern whether it will work for you or not. Advantages are:

Having a brochure for your business or your institution proves your credibility. If you have the budget to pay for your letterheads and your business cards, a brochure can do you more. Aside from using it to feature your products and services to attract potential customers and investors, you can also use it to show your achievements throughout the years or your objectives in achieving your goals if you are just starting.

It makes your clients realize that you are serious and you mean business. With the growing competition in the business world today, only a few realize the benefit of having a brochure. Doing so will show that you give importance to all your clients because not all of them have the time to watch TV, listen to the radio or surf the internet. Therefore, giving them a brochure allows you to give them the chance to read what you have to share in their most convenient time.

Giving away brochures saves your time from typing separate letters that you need to give away to your clients. By having them printed at the same time, you do not have to go through the hassle of encoding and printing one letter at a time just to give to those who show interest in your products.

They come in handy. If you want to tell your clients more about your business, all you have to do is to give them a brochure that they can read for a better and clearer understanding of your products and services.
Disadvantages

Brochures do not necessarily mean a closed deal. If you are in a real estate business or if you are in car dealership, giving away brochures does not necessarily mean that you already have the deal. However, it is one way to encourage potential clients to read through it but other than that, nothing follows.

Brochures are expensive to make and change. If you do not know how to make your own brochures and if you do not have the right equipments, you will not be able to come up with the quality that you expect. Having them changed because of missed information and corrections is the same as having a new brochure printed.

Sometimes, if you are introducing a new product that are not of interest to your potential client, they simply ask you to just leave the brochure on the table. No matter how informative they are and how good your intentions are, they make the brochures a kind way of asking you to leave them behind.

A Study on Marketing Strategy of Banking Industry in India-Allahabad Bank

The Oldest Joint Stock Bank of the Country, Allahabad Bank was founded in April 24th of the year 1865 at the confluence city of Allahabad by a group of Europeans. At that occasion Organized Industry, Trade and Banking started taking shape in India. Thus, the History of the Bank spread over three Centuries – namely Nineteenth, Twentieth and Twenty-First. As a leading public sector commercial banks in India, Allahabad Bank offering banking products and services to corporate and commercial customers and retail customers. The Bank particularly focuses on the retail banking while serving all sectors of the Indian economy. Bank’s operations for corporate and commercial customers cater to large corporate customers as well as to small and middle market businesses and Government entities. Corporate and commercial products include Term Loans, Bill Discounting, Export Credit and other business credit and financing products. Also the bank offers a wide range of retail products including Home Loans, Personal Loans and Automobile Loans as well as Debit Cards. In addition, specialised products and services to the agricultural sector also one of entity of the bank. All the above products and services of the bank offered through extensive branch network, extension counters, ATMs, phone banking and the Internet. This article will be helpful in writing Project Report on Marketing.In Twentieth Century, The Bank became a part of P & O Banking Corporation’s group with a bid price of Rs.436 per share in 1920. The Head Office of the Bank was shifted to Calcutta on business considerations during the year of 1923. The Bank crossed its century year in 1965. In July 19th of the year 1969, Allahabad Bank was nationalized (with 151Branches – Rs.119 crores of Deposits and Rs.82 crores of Advances) along with 13 other banks. United Industrial Bank Ltd was merged with the bank in October of the year1989. The Bank made a foray into merchant banking activity in 1984 and subsequently instituted AllBank Finance Ltd as a wholly owned subsidiary for Merchant Banking in the year of 1991. The Official Language Implementation Committee of Calcutta awarded the Rajbhasha Shield to the Bank as Second Prize for its best performance for the year 1991. During the year 1995, The Bank had entered into an MOU with the Small Industries Development Bank of India (SIDBI) for financing small-scale industrial units. In 1996, The Bank had set up Information Technology Centre to provide in-depth computer training to Officers at Calcutta and Lucknow. Consequent to the SEBI Rules and Regulation the company surrendered its merchant banking registration in 1998 and got it registered as a Non Banking Financial Company (NBFC) with Reserve Bank of India (RBI). In the same year of 1998, the bank had received permission from the RBI for gold trading. Allahabad Bank has entered into an arrangement, informally though, with IDBI and ICICI in regard to funding of infrastructure projects. During the year 1999, Allahabad Bank has launched two new schemes to increase the pace of credit off take and in the same period TATA Consultancy Services (TCS) has entered into a contract with Bank for implementing the Integrated Standard Banking System (ISBS), a branch mechanisation package at 60 branches. The Bank bagged three major core sector clients, namely the National Thermal Power Corporation (NTPC), Power Grid Corporation and Indian Railway Finance Corporation Ltd (IRFC). This report shows that Allahabad Bank has performed well which is reflected in its Ratio Analysis Reports In Twenty-First Century, Allahabad Bank has launched its new personal loan scheme for pensioners in the year of 2001. As at October of the year 2002, the bank came out with Initial Public Offer (IPO) of 10 crores share of face value Rs.10 each, reducing Government shareholding to 71.16% and in the same year 2002, Allahabad has tied up with National Institute of Banking Management, Crisil and Earnst & Young for development of HRM, risk Management and general business strategy. The Bank has seized the commercial assets of the Guarantors of Ramolene Fabrics (P) Ltd in 2003 at Mumbai and signed a Memorandum of Understanding (MoU) with Corporation Bank for mutual sharing of their ATM Network. The Bank has entered into an MOU in the year of 2004 with the Export Credit Guarantee Corporation of India (ECGC) for distribution of their products to the exporters. UTI Mutual Fund and Allahabad Bank on April 5, 2004 announced a strategic tie-up for distribution of UTI MF schemes. During April of the year 2005, the bank made Follow on Public Offer (FPO) of 10 crores equity shares of face value Rs.10 each with a premium of Rs.72, reducing Government shareholding to 55.23%. The Bank has signed MoU with Mahindra Gujarat Tractor Ltd in the identical year 2005 for financing Hindustan brand tractor under special finance scheme. Allahabad Bank transcended beyond the National Boundary, Allahabad bank had opened a representative office at Shenzen, China in June 2006. In October of the same year 2006, the bank rolled out its first branch under Core Banking Services (CBS). During February of the year 2007, The Bank opened its first overseas branch at Hong Kong. During the calendar year of 2007, 100 more branches opened throughout the country, the total number of branches were stirred from 2042 to 2142 of which rural are 983 (46%), semi-urban 402 (19%), urban 450 (21%) and metropolitan 307 (14%). There is no doubt that reading Banking Industry Reports is essential for knowing the history of a bank. Allahabad Bank has opened its 2154th branch in at Pudukkottai, Tamil Nadu during March of the year 2008. The Bank has 211 ATM’s and Card members can now have access at over 16500 ATM’s all across the country under National Financial Switch. One of the premier nationalised banks of the country, Allahabad Bank has commenced the process of implementing the Agricultural Debt Waiver and Debt Relief Scheme-2008 in June of the year 2008. The Bank has improved its performance and established its visibility and strong presence in the market. The Bank is steadily moving at a faster pace to consolidate its position in the coming days introducing extensive computerization to ensure the state-of-the-art service comfort for its customers. The Bank has already in hand 116 authorizations for opening of new branches. Bank’s plan is to expand in areas where the Bank’s presence is not very much visible now and where business potentiality is good.

Sales Sells The First One, Service Sells The Rest

No business is just a buy-and-sell business in todays competition driven world. Customer service and superior after-sales have emerged as the two critical success-oriented techniques and the core drivers of competitive advantage.

Excellent after sales support can help improve customer retention, streamline service process, maximize efficiency and reduce overhead costs. But there are still a lot to it- customers of a business can be new ones, or current ones returning to buy more. The significance of good customer service can be seen in the fact that it costs 5 times as much to win a new customer than it is to retain the current one. This particularly goes well with short-term growth as the cost of acquiring new customers is typically much greater than the cost of retaining existing ones. With excellent after sales the repeat business is generally much cheaper for the company as their sales process is usually less intense. This is how the dictum goes Sales sells the first one, Service sells the rest. Let us understand this better with the help of an example. A mobile phone manufacturer may be a market leader, but if it has poor customer service, the customers may switch to its rivals. To stay ahead of the competition, he has to provide exceedingly good after-sales support that could bring back the customers- repeat customers we say them.

This repeat business can become much cheaper for the mobile manufacturer as its sales process would now be less intense and become more of an “order” taker effort. In contrast, poor after sales support could have made the sales process much more intensive. This would have required the sales function to overcome that poor after-sales support with more sales techniques like demos, sales calls, presentations, etc., which inculcate a higher cost.

On the flip side, happy servicing brings in loyal customers, and loyal customers are free advertising as they will not only tell others of the great service they have received, but also come back to buy again.

Why Companies are Unable to Provide Quality After-Sales Support

Many companies are unable to provide the high degree of after-sales support because they consider customer service as a cost and investment, and not a profit center. It does not make good sense as spending few bucks for keeping your customers happy would not only make them your regular customers, but would also act as revenue stream for you. Effective customer management with the help of Service Management Software and other service automation tools can actually be bundled into the original sales offer.

There can never be more opportunity to invest in sales and foster valuable connections by delivering excellent customer service and support.