Overall Business Strategy

Porters five forces of competition

Under this model, porter mentioned threats of new entrants who may be interested in the same

business. New entrants affect market share, thus reduce profitability and increase costs of

marketing (Porter, 2008). New entrants also pose a threat since they may introduce a different

entry strategy that is inconsistent with existing firms. New entrants also may redesign, marketing

routs parallel to existing ones, and thus creating market related conflicts. Porters also looked

at the power of suppliers in the model as key drivers of business profitability, because they

influence supplies like raw materials and other services needed by firms, in order to produce.

Pricing of raw materials and other services is vital in determining the price of the finished

product. Suppliers determine the level of input thus affect production related overhead. Another

aspect of competition in the porters framework is the bargaining power of customers. Porter

insists that, customers can mount pressure on the firm to adjust its prices downward, particularly

in a price sensitive environment. This also involves buyers choice and preferences as well as the

purchasing power of such buyers. Threats of substitutes are also another factor that determines

OVERALL BUSINESS STRATEGY

3

firms’ competitiveness according to porters theory. Under this, Porter was concerned with

possible product substitutes that can provide alternatives to customers in the event of price

variations. This reduces market attractiveness thus reduces firm’s profitability. At the center of

all these, Porters model also dwelt on competitive rivalry as one of the key aspects of the five

forces of competition. The number and capability of the competitors, determine the level of

market attractiveness that may affect market penetration and profitability of firms (Porter, 2008).

Application of Porter’s five forces of competition

This model applies to our company in many ways. We have to consider that as our company

seeks market expansion, there is likelihood of new entrants in the industry coming on board. In

the event they produce similar products at a lower cost, customers are likely to switch to these

alternatives, which is likely to affect our market share. We have also to consider that using

external website may reduce our direct physical contacts to our renowned customers as much as

it provides an avenue for new customers. On the other hand the bargaining power of these new

buyers may also affect our prices in the new market much as our production costs may reduced

through online marketing. The company also needs to consider the existence of rival firms that

may target our best customers by providing lower prices for similar products. This is because

our rivals will be able to monitor our strategies on our website are likely to employ counter

tactics to our strategies. The power of suppliers should come into the picture when developing

these strategies because expansion of the market may increase demand for raw materials thus

mounting pressure on suppliers to supply more. The power of these suppliers to bargain for

supplies also determines the pricing aspect in the both existing and new markets. Suppliers may

also be forced to seek alternative sources of raw as demand increases. These may come with

extra costs of obtaining these raw materials, which is likely to be passed to our firm. Expansion

may also come with the introduction of new suppliers. These suppliers may have different

strength and bargaining power. Our company will also require some time to build mutual trust

and good working relationships in the event of new suppliers. The cost of switching from one

supplier to another may adversely affect our firms profitability. This should therefore be put into

consideration, thus strategies should

Generic strategies applicable to Adventure Works

As our company embarks on the development of this strategic plan, in relation to its operational

changes, there is a need for new strategies. This can include adopting relevant generic strategies

developed by porter, in our scenario, adopting a focus strategy is key in our new direction. The

company needs to focus on our existing customers and other potential customers in Europe and

develop contacts with them. Focus strategy will enable us to concentrate on a narrow customer

segment with an attempt to achieve cost advantage. However, we need to employ a focus

strategy with an element of cost leadership given that the firm indents to utilize online

marketing; for this reason, there is need to monitor the implication of this online system on our

OVERALL BUSINESS STRATEGY

4

distribution costs. Online business provides two important advantages that include reaching a

wide number of potential customers and reduces barriers that affect business (Rainer, Kelly, and

Cegielski. 2012). This strategy best fits our specialized business that revolves around bikes and

metals. This company needs to capitalize on existing customers needs with whom it has already

built good relationship and mutual. There is need to strength our regional sales teams as we

embark on our new plan. This can be done through mapping of customers in every region and

customization our website based on regions to suit the already existing systems. The focus

strategy will enable our company to concentrate on a market niche that we understand most. This

strategy is possible because of already specialized venture in bicycle and metals. Our company

will be able to capitalize on the existing customers based on our brand loyalty. In this case, as we

broaden our market scope, we have to consider our market niche that we are quite familiar with

before penetrating any new market. We also need to bring something new in the mix that will

enhance the attractiveness of our product to customers. When applying the focus strategy, the

aspect of cost leadership will not pose a major challenge because our company will rely on our

website as a key marketing tool when targeting bicycle buyers. Relatively, the company will be

able to reduce cost of distribution through the utilization of online marketing. Cost reduction will

also be realized across the value chain through engagement of specialized suppliers and market

agents across our company. Superfluous Activities in the value chain within the target segment

will also be eliminated through focus strategy. Cost leadership will also be necessary at this

point of time because broadening market entails penetrating other competitive environment,

however, we need to concentrate on existing customers as per contact our list, in this case our

company needs to understand market dynamics including the bargaining power of suppliers and

buyers before the aspect of cost leadership is prioritized. Much as other strategies like

differentiation may create brand loyalty in the market by reducing oversensitivity of customers

on prices, we have to consider that the company already has the best customers that it entails to

concentrate on during its expansion. The newly acquired Importadores Neptuno in Mexico,

provides a framework upon which networking and mapping of potential customers can easily

be achieved through our regional sales team. The focus strategy will be right for our company

to sustain and satisfy already existing customers, we shall also be able to clearly segment our

products in the new geographical regions in relation to renowned customer. Focus strategy is

built on the concept of serving a defined group of customer nitch exactly what our company

should look forward to achieve. Also to note is that focus strategy can help achieve

differentiation as well as the low cost advantage within a narrow market. The focus strategy will

also echo well with this company because of the understanding of customers unique needs and

market dynamics. This is because we have all along served our customers uniquely well,

according to the feedback we get from the hem.

Implementation Tactics

One of the most effective tactic we can use to achieve this is timing tactics. Douglas, John and

Essam (2012), p. 130 noted that moving earlier than competitors to introduce and sell new

OVERALL BUSINESS STRATEGY

5

product or model makes an organization first mover while others will be early followers. While

we employ time tactics we must consider our resources, capabilities and competences. The

driving force in timing tactic is considering a market share as organization goal. OShaughnessy,

(1995), established that by using market share as a goal, a company either intends to protect its

market share or advance its market share. By use of a timing tactic, our firm will be able move

before competition, move with competition and move away from competition as provided by

OShaughnessy (1995) in his competitive timing direct matrix. Effectiveness of time strategy

will be determined by how we choose and prioritize our goals. Setting implementation goals

in terms of long term and short term will enable us to evaluate the progress and development

intervention approaches where necessary. This involves setting targets in relation to our current

position in the market and time of achieving these goals for evaluation purposes.

The competitive position tactic will also be key in the implementation of this strategic plan. We

need to position our initiative as market leader who will be followed by other competitors by

virtue of our customer base and their loyalty across our regional markets. More significant is

our level of technology that includes reaching our extensive markets through our website. The

competitive position tactic will make our competitors more of followers. Taking up competitive

approach will mean that, our company defends its position as market leaders within our

market scope through customer defensive tactics. It is good to understand that our expansion

majorly focuses on existing customers, thus losing even one of them will be detrimental to our

strategy. Douglas, et al.p. 134 noted that leaders are always vulnerable to attackers. In this

case, positioning ourselves as market leaders need the adoption of defensive tactics. Defensive

tactics entail to reduce the possibility of attack and reduce threat attacks to an acceptable

standard (Porter 1985b). One of the ways is protecting current market share through position

defense tactic by building fortification around our current position. By focusing our attention

on this strategic plan, our company will be able to position and maintain itself as leading firm in

manufacture and sole distributor of bicycles.

I will be glad to be part of the team that will oversee the smooth implementation of this strategic

plan when in place, and will always be available in case you need any of my input.

Social Worker Career – Helping People Help Themselves

Today, in the 21st century, there is more to social work than just volunteer work, philanthropy and social reforms. The concepts of charity, compassion and equality towards the rest of the human kind have been given a more advanced, organized and effective form. A social worker of today works beyond geographical limits and boundaries of race or religion. He is educated, well trained and well equipped with modern day policy tools, to assist the human race in despair. Not to mention his passion and obligation to help the underprivileged and needy.

Since the world has changed into a global platform, the profession isn’t just about helping the needy in your neighborhood. It is about helping those who need it the most. However, the approach in this regard needs to be very organized and structural. That is why we see a network of international welfare organizations working around the world for the poor, the underprivileged and the needy.

Because of the fact that social work has emerged as a global profession, the requirements of this profession have also changed a lot. It is not just about being the Florence Nightingale of your area, or doing social work as a hobby after school; the approach is more modern and systematic. It is a proper career which is rewarding and emotionally fulfilling. It requires individuals to have a proper and relevant degree from an accredited institution.

Individuals, who wish to take up a career in this field, must have a relevant degree in social work. Most of the countries have Bachelors in Social work as a minimum entry level requirement, whereas in some countries the requirements have been increased to a Master’s in Social work. Related degrees in social sciences can also help in establishing a career in this field.

Because of the conditions around the world, and the ever widening gap between the haves and the have-nots, social work is one of the most lucrative professions. Recession might have affected all the other job fields but social work is one that is flourishing by the minute. This is because of the internal conflicts within countries, rising poverty around the world, natural disasters and an increased frustration level amongst mankind because of the ever widening gap between the haves and the have-nots. So this is one career through which you can make your passion for helping humanity to flourish.

Gaming Market – Global Industry Analysis, Size, Growth, Share & Forecast, 2011 – 2015

According to a new market report published by Transparency Market Research “Gaming Market – Global Industry Analysis, Size, Growth, Share and Forecast 2011 – 2015”, global gaming market was worth USD 70.5 billion in 2011 and is expected to reachUSD 117.9billion in 2015, growing at a CAGR of 13.7% from 2011 to 2015. In the overall global market, The Asia pacific region is the fastest growing geographical segment till 2015.The demand is forecasted to increase in the upcoming years worldwide due to advanced gaming features and increasing number of internet users.

Browse Global Gaming Market

The Global Gaming market is influenced by the emerging number of users who take up gaming as the best tool of entertainment. Consumers look for exciting world of interactive entertainment at their finger tips. Consumer’s interest has reflected into robust growth of the industry. The users range from the age group of 5 years to 45 years. The Gaming industry is divided into software market and the Hardware market. The hardware market comprise of the physical instruments such as consoles, Gaming Hardware tools, PC, Laptops, Mobile, Tablets etc whereas the software market includes the new gaming software development . The software market accounts for the maximum share in revenue generation than the hardware market which is followed by the revenues generated by online gaming market.Gaming has boost up due to increase usage and supportability on Laptops, Mobile, and Tablets etc.There are millions of games which are available for free on the internet or at a very minimum price.

The availability of high speed internet connectivity, Sophisticated gaming techniques, Efficient hardware compatibility, increased disposable incomes, are the drivers which provides boom in the gaming industry.Fraudulent gaming, maturation of the technology and innovation in other entertainment industry proves to be a restrain in the growth of gaming industry. There is a vast scope on the gaming industry. Game developers can emphasis on non core products by providing valuable new products and services. More inputs on the concept of online gaming can be beneficial for the growth in the industry. Mergers and acquisition of the gaming companies with the service providers can bring makeable change in the industry.

The whole video gaming industry can be classified into various segments based on factors like by,Components (Hardware, Software, Infrastructure Enabling technologies), by Geography(U.S, Europe, Asia Pacific, RoW)and by application in hardware and software. Nintendo, Sony, Microsoft are the major market players in the gaming industry. There are also other players who have significant market share in the industry such as, Zynga, Apple, EA sports, Disney entertainment, Activision Blizzard and others.

This research is specially designed to estimate and analyze the demand and performance of Gaming industryin global scenario. This research provides in-depth analysis of gaming product manufacturers, product sales, and trend analysis by segments and demand by geography. The report covers all the major applications of the global Gaming market and provides in-depth analysis, historical data and statistically refined forecast for the demand of Gaming. The study presents a comprehensive assessment of the various opportunities in the gaming market on the basis of its applications across sectors.

Browse http://www.transparencymarketresearch.com/global-gaming-market.html

Total Network Inventory – A Complete Inventory Management Solution

Total Network Inventory is a complete solution for managing network resources, including hardware and software installed on remote machines. It provides extensive inventory management features, reporting and PC auditing making it a perfect solution for today’s demanding corporate networks. Total Network Inventory provides a complete solution for network scanning without needing to have client-side software installed. Computers running Windows, Linux or Mac OS X operating systems can easily be scanned without the necessity for any software having to be preinstalled on the remote computer. The only thing you’ll need to be able to access the remote computer is the administrator password. This software allows you to scan individual nodes, the Active Directory structure or network address ranges.

Total Network Inventory provides a wide selection of advanced inventory management features. You can group assets, provide comments or attach additional information to your network information as it is reported. The report features offered by this software are equally impressive. Flexible and extensive reporting is provided in a range of different categories. You can build table reports and then copy, export or print them. A full-featured search function allows you to see the results before you have even finished entering information. Software accounting is also provided by Total Network Inventory. Once the network scan has been carried out, you will be provided with a list of all the software found in your network. A few clicks away are detailed reports which will provide you with information such as the number of copies of a program you have installed on your network as well as which computers they are installed on.

Total Network Inventory allows you to scan pretty much everything on your network including Linux- and Apple-based computers. Other devices connected to the network will also be scanned, provided that they support the SNMP protocol. The scanning feature is particularly clever and it’s also quick and easy to use. All you need to do is tell the software what to scan and then it will discover your entire network and its assets. It is also possible to scan nodes in a specific IP address range. You’ll see a list of workgroup computers and the domain structure will be extracted, showing you exactly what is connected to your network. You can then select discovered nodes, specify login names and passwords for them and much more. Scanning typically takes a few minutes and the data which is gathered is placed into the Total Network Inventory storage.

Using network inventory software is the ultimate way to keep track of large corporate networks. It assists with keeping software updated, maintenance of the network and much more. The only other alternative is to do everything manually, literally walking around the office writing everything down yourself. In today’s ever-growing business networks, this quickly becomes impractical and even impossible. Instead, you can try using Total Network Inventory which will allow you to audit all of the hardware and software on your network from the comfort of your desk.

Learn more about Total Network Inventory at softinventive.com/products/total-network-inventory and download a trial version today.

Best Customer Experience- Outsource to Go4customer Today

Customer Service Call Center helps the business to be pleasing and sustaining brand. A good customer support is the face value of your business as the customers serve as the final judge for any business undertaking.

There are several outsourcing companies available in the market that is offering quality customer services. If you are planning to outsource any of the call center service specially customer support then you must research and must try to find out for the factors to be considered before doing so.

The customers want their issues to be considered important and they demand immediate response from the service representative. A good customer care representative is capable of understanding the exact needs of his customers. He must be able to handle the situation properly, whatever be the condition. We know that customer is not always right but they do deserve the right treatment, reason behind being if you dont, there are plenty out there trying to take away your customer from you.

It is astonishing why people create new strategies to win new customers; retaining customers is so much easier than winning as well as convincing new prospects. There is less expenditure in terms of cost as well as time when you retain customer. In all cases it is important to treat customer in a special way and to take exclusive care that they are happy whatever you do.

The best way to this is through Call Center Customer Service. Such service providers have skilled professionals deft at observing the customers, listening to their issues and getting things sorted out. They give regular trainings to their employees and deploy the latest tools and gadgets. These service providers are deft in field of customer care and ensure that their customers are satisfied. Since language skills are very crucial while handling customers, these providers ensure that their customers are treated the best way by giving sessions to the employees on languages and proper customer handling etiquettes.

These service providers benefit the investors as they generally employ people who are efficient with computer and can handle calling the customers efficiently. As a business owner the last thing you would want is your customer waiting to talk to your representative. Customer service call center generally have employees deft at handling calls. They have enough workforces to handle call flow and the latest tools help them to manage the calls effectively.

Hence opting for a good outsourcing partner can not only help you reduce costs but also ensure proper customer relationship management for your business.

Exports Business In India A Vital Statistics

The Indian export business has been growing steadily for the past several decades. Indian exporters have succeeded in taking the export business to an international level.

Factors Contributing To the Growth of Export Sector

Several factors have contributed to the growth of export business in India. The growth of Small and Medium enterprises is one of the most important factors that have led to an increase in the export of the country. Most of the indian exporters include the SME sectors which have grown tremendously during the past several years.

Some of the most important and profitable sectors in the export business include textiles, chemicals, telecommunication hardware, food grains, iron and steel, consumer durables and electronics. India is second largest exporter in the world next to China.

Another important factor that has led to the acceleration of exports is the online business to business web portals. The use of business directory by the Small and Medium enterprises has led to a global exposure of products and services.

Today Indian exporters can easily find markets for their products through online portals. The small enterprises found it difficult to reach the target audience but with the use of the b2b directories, these industries are able to showcase different products and services in the global markets, make better and faster transactions and have an in depth knowledge about market situations.

Indian exporters have a healthy competition with neighbouring countries which has further led to the growth of export sector in the country. The government has created new opportunities by introducing several policies to augment the export sector. By the year 1990, government introduced liberal policies to boost the export business in India. The introduction of various trade policies have led to a substantial flow of foreign currency.

Some of the Important Export Products

The Indian exporters maintain cordial trade relations with neighbouring countries. Majority of the commodities produced in the country are exported to foreign countries. Some of the most important and notable commodities include:

* Iron and steel: India is the leading exporter of iron and steel to different countries all over the world.

* Leather products: leather products like shoes, bags and belts are exported to different countries on large basis. It is one of the most profitable sectors of the Indian economy.

* Textiles: another sector that contributes to the GDP of the country is the textile industry.

* Chemicals and pharmaceuticals: India is the leading exporter of various chemicals and pharmaceuticals. The export of petroleum has also increased during the past several years.

* Readymade garments: Indian exporters are well known for their readymade products in the international markets. Indian dresses and fabrics have immense appreciation all over the world.

* Jewellery: Indian jewellery has craved a niche in the global markets with its unique blend of traditional and contemporary styles.

* Dairy products: a leading exporter of milk products and eggs, the current census show a considerable increase in the export of dairy products.

The growth of SMEs and the use of business directory have led to a notable growth of the export sector of the country in many ways. Today the country is a leading exporter of many commodities in the international market.

Marketing Means And Better Prospects To Gain More Web Traffic

Web traffic is the most important factor for any website. In fact the point is that without a good volume of web traffic to a site it is of no good to the webmasters. And therefore no profit motive can be achieved without a good volume of visitors visiting the site. Therefore it is the intention of every webmaster to get the best help one can get and thereby to get the maximum volume of web traffic to their website. But the fact is that though the web traffic is the most essential thing needed for any website but it should always be kept in mind that to achieve that goal is not at all easy. The most primary thing that leads to better volume of web traffic is a good ranking of the website on the search engine result pages and in the same way to get a better ranking on the search engine result pages the search engine optimization for the website plays a very significant role.

Now the fact is that the search engine optimization for a website is a vast concept and there are a number of things that should be worked on very carefully in order to get the best results. As it is the main concern of any website or webpage owner is to gain the top rank in the search engine results. And for doing that it is needful to study the working of the search engines very minutely. Only if the of the search engines can be studied very well there is the chance for achieving the best ranks. And this study of the working procedure of the search engines is known as Search Engine Optimization. There are also a lot of SEO organizations who work for the business organizations for the better placement of those websites on the search engine results. The ranking on the search engine result is the main concern of the SEO organizations.

It is very simple to determine. In the present scenario advertisement and publicity is the most essential for selling any sort of products. No matter how far good your product is, what good is it of if people dont know about it. The idea is that the product, which is more visible to the public, the more are its chances of getting sold and for the business to gain more profit. The SEO organizations work for this purpose by working to achieve better rank on the search engine result. The better ranking the website have the better is its chances of getting in front of the eyes of the customers. And for that reason there is the need of Search Engine Optimization. But it should also be remembered that this is not a very easy thing to do and that is why the most of the leading site holders dont opt for doing it themselves and leave it in the hands of some esteemed SEO firm to get it done in the best way for them. And this is perhaps the better choice as experts can better have the job done for you. Therefore instead of trying it yourself to save a little bit of money, go for a good SEO organization who can better work it out for you.

Signed Football Shirts For Soccer Fans As An Investment

Perhaps you may have noticed recently that the stock market has crashed. Sure it’s sad for the people who invested so heavily in it but perhaps behind it all there are a few expensive lessons to be learned. The first lesson is that the stock market is a great place to invest your money when its hot but should it turn cold, the stock market giveth and the stock market taketh away.

Truly Beautiful Investments to Hold in Your hand

Whats really crazy is the stories that are coming out on the news about people who are committing suicide because they have lost their millions. Is that really what investing is all about or can there be more to life than that? What about investments that you can hold in your hand and truly appreciate whether they go up or down in value.

Always Valuable to Soccer Fans

This is where the signed football shirt truly shines as an investment opportunity for todays soccer fan. A truly special football shirt that a favorite soccer star has actually held in his hand and put his name on. Of course these types of signed football shirts can be bought on a speculative basis but can they ever completely lose their value in the way that so many other investment commodities have recently?

Not Worth Dying Over

Of course not! And that is what makes them such an excellent investment. Do you think those guys would have killed themselves if they were loyal soccer fans that had invested their millions in signed soccer shirts? Hell no! Because for one thing they can never lose their value the way that stocks have and besides, regardless of which way they go in value, they will always be a genuine signed soccer shirt!

Well Worth the Sacrifice

OK. So now you are ready to sell your home and move into a cardboard box, so you can invest your entire net worth in signed soccer shirts and live under a bridge. Thats a wise choice, because for one thing it shows that as a true soccer fan you really do have your priorities in order. The wife and kids can go and move in with her mother. She’ll understand.

Using Prayer as an Investment Tool?!?

However before you begin making your purchases there are a few things that you will need to know. Of course the golden rule about not making emotional investments goes right out the window here, because after all, it is soccer your dealing with. However; with any type of sports memorabilia the idea if you plan on making money is to pick a rising star in his rookie year and pray like hell he doesn’t get injured.

Don’t Get Scammed

However; there is one other golden rule that you will definitely want to invest in signed soccer shirts by. That is that you should only buy a signed soccer shirt from a reputable website. Scouting around the Internet for screaming deals, more often not is only going to leave you holding a counterfeit. For investment purposes, the only option that you should consider is signed football shirts from credible online sources that come with a certificate of authenticity.

Indian Technical Textile Industry Will It Have A Swift Take Off

Indian Technical Textile Industry: Will it have a swift take off?

Will the Indian textile industry be able to take off now, or will it only be a
Dawdling progress?

During the past few years, market for
Technical textiles has been sizzling at the global range. The industry is growing at a
Very fast pace, especially in the Asian region. In India, the potential of this segment is
Still untapped. India has the capability to become a leader in the manufacture and trading
Of technical textiles with a potential to acquire 10% share in the global market. Despite
The rosy hopes, the industry is foretelling, investments in India continue to remain a
trickle

Indian Technical textile sector

Recent figures of the revenue generation of technical textiles industry amounts to Rs.260
Billion. Industry analysts positively assert that the growth of the industry will thrive to
Reach around Rs.520 billion in the next 3 to 4 years. Consumption of non-woven is expected
To grow from 100 gm to 250 gm by 2012 in tune with the increase in GDP

Growth of technical textiles in India can be augmented with various programmes of national
Mission and encouraging foreign direct investments. The Government and Union Textile
Ministry is showing interest in this lucrative and fully unexplored sector. The Government
of Gujarat state in India has announced special subsidies regarding the same. In the
Industrial Policy-2009, the Government of Gujarat has announced 6% interest subsidy on plant
And machinery for technical textile. Adding to this, the Central Government is also giving
10 % credit-linked subsidy and 5% interest subsidy

To get a more precise idea about the industry happenings, Fibre2fashion spoke with Mr. Chandan Chatterjee,
Director, iNDEXTb. He remarked that almost 10 to 15 technical textile units are on
Starting stage, with some companies functioning already. According to Mr. Chatterjee, the
total investments in this sub-sector are expected to touch Rs 12 billion in Gujarat
Alone

He further added, “Center for Excellence in Technical Textiles is likely to be set up in
Surat very soon for which details are been worked out by the Government of Gujarat in
collaboration with South Gujarat Chamber of Commerce and Industries (SGCCI). These units
will manufacture medical textiles, parachute textile, geo-textiles, laminated fabrics
, fabric material for bullet proof jackets and for applications in agriculture,
automobile and packaging”

Industry experts further state that there have not been many happenings in the industry
apart from South India. They have also identified four sectors of the technical textile
Industry that require immediate attention. They are meditech, geotech, protech, and
agrotech

Constraints for the Industry

4)Almost 85-90% of the fibres used in the industry are synthetic, and specialty fibres
which has to be only imported

5)There is lack of awareness among the entrepreneurs, and consumers regarding the
Market size, domestic and global scenario of the sector

6)Marketing is one of the main focus areas which need to be worked upon. Despite the
Fact that the Government is taking appropriate actions and coming up with new subsidies, and
Policy measures, still there is lack of results due to less focus on the marketing
Part

With tremendous growth in manufacturing and retail sectors and Government policies geared
Up, India is posed to have a double digit growth in this segment. Technical textile sector
has numerous end use applications with various items of the industry developing gradually in
The country. However, there is less awareness among the prospective entrepreneurs and
Consumers

A Few Good Reasons Why your Business Needs Contact Management Software

Businesses today ideally need a contact manager to survive and stay competitive. A contact manager is a software program that allows users to easily store and find contact information, such as names, telephone numbers, and addresses. This kind of application software is integral in implementing a customer relationship management strategy, as it helps identify clients who are profitable and who have the potential to be long-time customers of the business.

There are several benefits offered by a contact management solution. The main advantage is convenience: It is simpler to use and very practical for business owners who are “technophobic” or afraid of complex users and technological innovations. Any computer-savvy person can set up a client record database through a spreadsheet program, but it takes time and constant updating. Contact management software does not need formulas and summation values to work properly, making it easier for users to understand and operate.

Using a contact management program can bring a lot of positive results for businesses of any size in any industry. It does not only monitor customer interactions; it can also keep track of employee productivity. This yields more consistent efforts from every member of the staff and maintains favorable profit levels. Contact managers also produce up-to-date and readily accessible reports for business persons who need them in making sound decisions.

Sage ACT! is one of the most popular contact management programs available in the market. It is specifically created to fill the needs of small businesses and sales departments. The ACT contact manager integrates both customer relationship management and contact management functions into one easy-to-use package. It keeps phone numbers, emails, notes, documents, and to-do lists that can be linked to a calendar, ensuring that the business manager does not miss anything important.

The ACT contact management programs are designed for people who are focused on building and maintaining customer relationships. Its user-friendly interface can be shared by up to 10 people, making it ideal for a sales team to keep track of customer interactions. The ACT! promotes productivity, marketing effectiveness, quality customer relations, and profitability by ensuring that customer interactions are monitored and followed up regularly.

For more information, you can check out contactmanagementsoftware.org and tamingthebeast.net. These resources offer comparisons and reviews of contact management solutions recommended for small and medium businesses. You can also get more details about ACT contact management software by visiting the product manufacturers website, sage.com.