A Free Way To Explode Your eBay Business Customer Service

Often people selling at online auction sites like eBay completely forget about the customer service aspect of selling. It is easy as you grow your business and automate many of the daily tasks to develop a sense that you are only dealing with a computer and automated tasks. However it is through customer service that you truly grow your business. So take some time to think about it next time you use software to automatically post feedback or send out an automated email. There is someone on the other end of the deal that has taken a leap of faith in your company and sent you money.

If you think about it, running a profitable ebay business is really not that much different then a bricks and mortar type of store. At least it is not that different in terms of the importance of customer service. So take some time to really think about ways that you can improve your customer service. What are things you can do to build repeat customers, provide great customer service and develop a loyal following for your business? This is the absolute best way to build your business for next to nothing. Below are some ideas that can help in both branding and creating customer loyalty as well as provide outstanding quality customer service.

Start An eZine

Do you sell in a niche area that people would like to learn more about? For example if you were an antique toy collector and sold old toys made from tin you might have a bunch of customers that would like to learn more. The best way to build your business would be to build an ezine and provide them with quality content. This sets you up as the expert and as a friend more then just a faceless dude trying to pawn off the junk in his garage. Also the great thing about an ezine is you can always have a little commercial plug mixed into your content. You have to be carefully and do this only occasionally and subtle however it can really pay off. For example why not start a weekly ezine. You only need to write one quick article a week and then at the bottom you could insert a little line like This week for auction check out and then insert your current auctions. If you provide good quality articles along with the advertising the soft sell approach is much easier for your customers to digest.

Little Touches

Have you ever thought about including little special touches with the items you send out. If you havent you might want to think about it seriously. This can really increase customer loyalty. There is no hard and fast rule here or any one size fits all product that you can include. This is really dependent on the type of products you sell. However including a little thank you card or business card can be something to really build loyal customers. For a while I was including a fun post card with each shipment. I live very close to Los Angeles and the famous California beaches and I would often collect postcards when I was out on the town having fun. Well, the collection got to big and so I started throwing them in with the packages I was sending out. People just love to get something for free even if is a small gift. If you dont think you can afford anything like that then make a thank you card on your computer and send it. It really depends on the items that you sell and what you have available but if you think about it there is something that can be included in every package to easily increase customer loyalty and service.

Customer Service – Implementing Customer Service Excellence

Customer Service Excellence is what it takes to bring Customers back to our Company and it is excellent Customer Service that will make them want to buy more of our products or services. Implementing Service Excellence involves the whole organisation, from Managers to front-line Teams. This article teases out some of the key areas of focus in implementing top of the class Customer Service for our Customers.
Customer Service Excellence is not just about our Customer Service people or our Sales staff, though these front line employees are critical. It involves creating a culture and a leadership structure that will empower, nurture and motivate all our people to deliver that want to stay Customer Experience.
Customers are the judges of any organisation, and they vote with their money, or their feet. They judge the Company based on their cumulative experiences of the product, the service and the people. For example, they may evaluate the quality of the product, or its value for money. But they will also notice the car park and the ease of access, or the cleanliness of your display area. They will certainly notice the responsiveness of your staff, their courtesy and helpfulness. They will even judge your Company on the way your staff talk to each other, and relate to your Manager. It all counts!

Leadership Leads the Way
Everyone in an organisation takes their lead from the top. The Leadership are role models; they model the attitudes, values and behaviours that their staff will adopt. If the Leadership walks the talk, praises and recognises going the extra mile for the Customer, the Customer Service Teams will feel more positive and confident in doing the same. If the Leadership demonstrate irritation or annoyance about Customers, or worse still, treats them as irrelevant to the Company, this will be reflected in the front line Teams.
What Management measure is also vital. What gets measured gets done also still stands, and Leadership needs to be measuring the right things. Think of the shop attendant who does not make eye contact, finishes stacking shelves before serving, or puts the money down on the counter instead of in to your hand. The Manager of that shop attendant is almost certainly measuring efficiency and might say he or she was being more efficient, handling more Customers in a much quicker way.
The Manager ought to be recognising that this attendant is efficiently and effectively sending Customers to the opposition!

Effective Leadership Processes and Measures
An effective Leadership will have processes to discuss, monitor and measure Best Practice with Customers. They will have project Teams seeking to find that extra 10%, that extra positive experience for their Customers. They will use tools, like mapping the Customers Journey through the Company, to generate ideas at each contact point always seeking the opportunity to make life easier or more pleasant for the Customer. Quality and process improvement is top of their agenda, and they give quick recognition to employees who demonstrate valuable improvements.

Customer Service Training Small Investment with Big Pay-off
Companies often assume that investment in Customer Service Skills Training is a waste of money! It is unfortunate that these Companies do not ask their former Customers for their view! Everyone can give examples of bad Customer experiences that would amaze the Company Leadership. Effective delivery of Customer Service Excellence will keep Customers, and generate profits and Training plays a key part in achieving this.
Customer Service Excellence is about processes, knowledge and behaviours. Good Customer Service Training should address each of these 3 elements, whether this is internal or external training.
Above all, training adjusts the priorities and aligns the focus of all personnel, whether Customer Service, Sales, Administration or Managers. It helps all to have a pinpoint clear focus on what they want to achieve with each Customer. They align to their shared purpose of keeping Customers coming back, and they learn the importance of their role in ensuring Company success.
Focus drives attitude and behaviours throughout the Organisation. Managers will be much more aware of desired attitudes and behaviours, and therefore will be much more likely to praise them. The Customer Care Teams will heighten their awareness to core skills and techniques with their Customers, as well as positive actions that will deliver Customer Service Excellence. Interest, support and encouragement from management will motivate them to want to perform well with their Customers. Everyone in the organisation will be singing off the same page.

Continuous Improvement and Best Practice
Customer Service Excellence is about managing, meeting and exceeding expectations. Customer Expectations are constantly changing, the bar is forever being raised. This means that Teams at all levels in the Company must respond to this by continuously seeking to identify opportunities to exceed.
Teamwork sessions held quarterly to brainstorm and generate improvement ideas are essential to achieving excellence. The Customer Care Teams themselves should be encouraged and empowered to continuously seek out Best Practice, to review and improve.

Achieving Customer Service Excellence is a continuous process that should be energetically pursued by all in the Organisation.

New Innovative Ideas to Attract More Customers

Creating customers is the main goal of any business because they are the one who makes the business itself. Sometimes, providing time, money and effort in improving your products and services is important, but what counts a lot are the customers. They determine your success whether you are just a small business owner. Therefore, many companies are providing excellent customer service to ensure their continued patronage.

Keeping the old ones is very vital because they spend more of their money buying your products. Because they are more likely t refer you to their family, officemates and friends. The loyalty of the customers to the company is developed. But as a company expands and grow into larger one, new customers are coming in.

New customers are another challenge for entrepreneurs. Some are just “window shoppers” who are just looking around and trying to figure what is new with your product. Some are “doubters” who tend to look that they want to buy but having second thoughts. The goal of the company now is to lure them into the fold and make them their patrons.

There are so many tested tips to attract more buyers. Many corporations had adopted the procedures and were successful. But as time changes, innovative methods in attracting more clients are now being used. Here are some of those:

1.To increase the potential of gaining more clients, join social networks. To publicize your product, think of signing up in any social network sites. This is where people go to connect to one another. Promoting your product in these sites would probably generate more sales since people are here to chat and talk about what is in.

2.Follow up letters and e-mails would help. Usually, customers would ask inquiries about your product; take time in answering those questions by replying to them. Give them all the details of your product. Your response would be a clear sign that you are interested making a deal with them.

3.Offer your clients with some freebies. Consumers dont purchase the product unless they have tried it themselves. By putting the product in clients hands, this gives them a first-hand experience and sees the results for themselves. You may be giving a lot of free samples, but in return, you would have more sales more than you have spent.

4. Try direct response marketing. This one works like as if you are just getting to know a certain person. You call your clients and befriend them. Your new acquaintances would earn you new customers. Then slowly introduce your product to them provide them an irresistible offer plus a gift to make them buy your product

5. Do direct selling. The salesperson comes in direct contact with the client. These include demonstrations, free delivery, and satisfaction guarantees. The client doesnt need to go out anymore in order to get something, therefore minimizing the hassle in purchasing.

The traditional way of customers going to the mall to buy is slowly fading away. The trend today is bringing the product to customers right in to their doorsteps. The Internet has also revolutionized the system by simply directing their needs in just press of their keypad.
That is why an entrepreneur, in order for him to gain more profits, should switch now to modern methods of attracting more clients into his company.