The Crazy Motto That Doubled My Sales

Do you run a sales team? Have you ever noticed that sales people are brilliant at coming up with excuses for why their promised sales didn’t eventuate. I use a simple strategy on my sales team that stopped the excuses and doubled the sales.

A couple of years ago I read a very interesting piece of research. The business school of a major university was conducting an international study into sales management. One of the amazing things they discovered was that sales people who reported to a sales manager, on average produced less than sales people who did not have a sales manager.

The reason for this was that the sales managers tended to be critical of the shortcomings of their team members and this made the sales people nervous. They became so preoccupied with having to face the music at the sales meeting that their focus was on failure rather than success. If your focus is on failure then failure is what you will get.

This is all very interesting but there is still the practical matter that most sales people are performing well below their potential. So how does a sales manager get his or her team performing without creating the problem of failure focus?

When I first started managing a sales team I discovered that sales people had an incredible talent for coming up with excuses. They seemed to be able to justify any lost sales by giving you a plausible reason why it was not possible to get the sale. While I admired their creativity I also realized that in most cases the sale was getable. The problem I had was how to get the sales person away from the excuse habit and onto the success habit.

I also remembered when I first entered the sales world, and how my sales manager had harassed myself and the other sales people at each sales meeting. I used to dread going to those meetings.

I ended up creating a solution that got rid of excuse behavior, avoided the harassing situation and led to a doubling of my sales team’s output. I made a rule that the only excuse that a salesperson was allowed to offer was an excuse that was so good that if they wrote it on a piece of paper and took it to the manager of the local supermarket that the manager would be happy to give them a week’s groceries in exchange for the excuse.

Here’s how I used the “grocery excuse” strategy. I first explained the rule to each of my sales people. Then if during a sales meeting a sales person started to offer any form of excuse I would interrupt and say “excuse me Bob, can I buy a week’s groceries with this excuse that you’re starting on?” They would say no, and then I would say “then let’s focus on a real way that we can get this sale across the line.”

This crazy “grocery rule” worked like a charm. Within a few meetings it totally eliminated excuse behavior and turned the whole focus of the meetings into positive, success oriented thinking. The result was that the teams sales figures improved dramatically and my sales team didn’t fear the meeting.

If you are having problems with excuse focused sales staff then why not give my crazy motto a try.

Affective Sales Techniques How To Promote Your Product Or Service

Affective Sales Techniques: How to Promote Your Product or Service
By Jason-Dennis Stewart

Whether you are using articles, blogs, videos, emails, or other methods to promote a product or service, it is obvious that the goal is to have those methods lead to demand for the product of service. Knowing how to affectively convey the value of the product or service is critical to success in all direct sales models, including network marketing. Here is a step-by-step formula to use when promoting your product, service, or business opportunity.

First, speak about a positive aspect of your product, service, or business opportunity.

Then, speak about a negative aspect (I will give an example of how to do this below)

The next step is to speak about a positive benefit that your potential customer will receive from the product, service, or business opportunity.

Lastly, speak about something negative that your potential customer could experience if they do not purchase your product or join your opportunity.

Here is an example of how you would use this strategy to build an affective sales presentation. Just for the sake of example, suppose that you are a network marketer and marketing a (completely fictitious) suntan lotion called Suni 5000. Here is an example of how you may market your business opportunity:

First, list a positive aspect of the business opportunity: The Suni 5000 corporation has created a compensation plan that is one of the most lucrative in the industry.

Second, list a negative aspect of the business opportunity. When I say negative, I mean a potential challenge, not necessarily a flaw in your opportunity: However, it will take effort and the proper mindset to take advantage of this outstanding business opportunity.

Afterwards, you will speak of a positive benefit of the business opportunity: However, if you decided to partner with me in this business opportunity, I can assure that I will personally coach you and show you how to generate more than enough leads to build your business and earn enough income to allow you and your family to live the life that you all desire.

Finally, and perhaps most importantly, you will speak about a negative aspect that your potential customer or lead may experience if they do not take advantage of your offer to join the business opportunity: Other network marketing companies may allow you to market their products or services, but they may not give you the most important thing, which is a proven method to actually bring a constant stream of targeted prospects to you to allow you to build your business and make money faster and easier!

These steps can be used to market opportunities, products, or services. The basic idea is the same, and once you master the formula, you will be able to apply it to anything that you are marketing. The key is to go to action and apply it. Ive always said that the best way to learn is by doing.

Good luck and I wish you much success in your business.

Writing Sales Copy Active Voice Copy Outsells

When you are crafting copy to get sales online, making use of the “active voice,” is imperative. It is a proven fact that people do not respond well to “passive voice” sales copy. The difference in the narrative voice used equates to this: in “active voice,” the noun does the action. Such as: “James hit the ball.”

In the passive voice, the action “happens” to the noun; such as this example; “The ball was hit by James.” This separate style in writing determines the nature of the copy. “Passive voice” writing tends to come off as boring, drab, and tends to not connect well with readers.

Look at the sites online that are making good sales, and you will find the sales writers using the “active voice.” The “active voice” is a “doer” of the word. It performs action; hence, it as well compels the reader to take action.

Of course, there many more aspects that go into the making of great sales copy. Giving readers clearly defined, specific, and direct benefits they will gain by buying the product or service is also very important.

Once your headline has gained their full attention, use a sub-head to draw them further into your body copy. Then highlight the benefits which set your product or service apart from your competitors.

In the copywriting world this identifies your USP (Unique Selling Proposition) or your (Unique Selling Position.) For online sales copy, it is good to try and have your targeted keywords, or keyword phrases incorporated within the headline. This helps you achieve a better page rank for SEO (Search Engine Optimization) purposes.

Write to show – and not tell. Hit them with a good story that demonstrates clearly how your product or service helps them solve a huge problem. To combine these two writing elements: such as (story-based copy) plus (writing in “active voice,”) you have the potential to knock your sales response out of the ballpark.

When writing in the “active voice,” structure your sentences to be rich in adverbs, and go light on the adjectives. Power Web copywriting gets your point across using action, and it does so without fluff, hype, or claims that sound unbelievable.

Check some of the sales pages that you know are selling a lot. You will find that many of them will share some of the same attributes. This is not by accident. You will soon discover that this type of writing is what works to make you sales. It will pay you great dividends to learn how to write in this fashion.

If you do not have the time to learn how to write great sales copy, you can always hire someone to write it. There are way too many so called “sales” pages on the Web, which are not making a dime. They are not only costing someone money to host them, their failure to sell actually damages site credibility, and integrity.

Many of these “sales” pages were written using “passive voice.” People tend to click away from them as soon as they land there. Check your page statistics – make sure that visitors to your sales page stay there at least long enough to read your entire message.

Think about it; when someone lands on your sales page, then clicks away in five seconds or less, your copy is failing to do its job. It is actually hurts your sales efforts by doing exactly the opposite of what you intended it to do. This kind of copy does not promote your product or service – it demotes your site by driving newcomers away.

Sales Letter , General Purpose Sales Letter

A sales letter is considered as an important marketing tool which endorses the product in a rather informal way.

Since many years, a lot of marketing and advertising firms have developed so much that they are helping bigger and different kinds of companies to get their decided clients. There are a lot of publicity campaigns that advertise through all Medias. Sales letters are considered one of the latest and an effective marketing tool. Now the companies are able to understand the importance of such documents.

There has to be something new and creative every time. This is because people get bored easily nowadays because of the typical kinds of ads. There is so much that we see in media that you must be a creative enough to seek attention of the targeted customers. If you just create some typical ad, people would not even bother to notice it, and your initiative would be wasted.
Now here the sales letters step in. They are actually more of business kinds of letters. Though the communicating style is different, as the writer tends to be very personal and build an informal conversation with the reader. Surveys suggest that informal letters are readers favorite and sales letters do that in every sense.

What is the purpose of this letter?
Every letter has a purpose or a reason behind it. In case of sales letter, the basic purpose is to convince them in a way to purchase their product.
Asking people to buy products through the medium of letters is more challenging as compared to convincing through a small discussion. If these letters strike the right cord of the consumers, then your product is on the way of getting sold out.
These kinds of letters are scripted in such a way that it influences the peoples mind effectively.
How to write these sales letters?
Considering the kind of content that has to be included in sales letter, it has to be to the point, clear and honest.
It is advisable to seek an experts advice regarding the intended content. Ask questions to yourself like, Will it attract my readers? Thus, if you are sure about the letter then proceed.
There are some tactics like using strong marketing terms to appeal to readers. Give an attractive title and write in such a way that it should engage the reader till the last word of the letter.
Offer the reader some best deals which will again attract him/ her.
Avoid lengthy letters. Dont use long sentences. Keep it as short as possible, and try to convey your message briefly instead of spending lots of time of the reader to read.
If your sales letter is able to communicate the desired message in a few seconds or a minute, then the letter has perfectly served its purpose of endorsing the product following it to buy it.
Consider sales letter as the last opportunity to attract the consumer. Thus be influential enough to interact with the reader and develop a good communication.

Find Convenient Panama Real Estate Sales-rentals-information

In the past few years, the population of Panama has increased. One cannot be surprised by this fact because Panama is truly one of the special places in the world. It connects the two American continents and has everything one can ask for, as a vacationer or as a resident. Panama vacation condos spread throughout the country make perfect temporary homes for all those that come to this scintillating island for their vacation. And if someone wants to invest in Panama, there are some excellent resources for Panama real estate sales-rentals-information.

Why vacation in Panama? Our question is, why not? Think of anything that you would want included in your vacation and you can find it here. If you want to see the sights and sounds of a large city, Panama City is a great place for you to be. Its skyscrapers, its plazas, its cafes and its entertainment destinations make the capital of Panama one of the most sought after vacation destinations in this entire region. Its a beta world city and that says a lot about it.

Beaches cover Panama on the north and the south. So, you shouldnt have any issues finding one for your vacation. A visit to the San Blas Islands, the jungles of Darien and the islands of Kunayala can make anyone vacationer feel that their trip has been complete. The mountain towns of Volcan and Boquete are awe inspiring. Just pick up your copy of Lonely Planet and you will get information on many more places that you should visit here. Panama may be tiny in size, but it sure makes up through its areas of tourist interest.

Hotels are found all over Panama because its such a popular tourist destination. Panama vacation condos provide you alternative options in accommodation. Panama vacation condos can be found spread throughout Panama City and also in some of the other parts of the country. These condos are preferred by vacationers because they are more economical than some of the hotels and offer a home like environment. You can rent one of these vacation condos for a week or a month or even more and have a grand stay experience.

Investment in Panamanian real estate has also seen a huge boom in the recent years. The Panamanian government is actively seeking investment in real estate and it has made it much easier for people from outside to settle down in this tropical paradise. The West Beach area is a posh area and has some of the best housing options in the country. If you are looking for Panama real estate sales-rentals-information, the internet is always there for you. However, there are some real estate agencies that provide better Panama real estate sales-rentals-information. These agencies find out what you want and show you what you want to see.

Deal with real people when you need Panama vacation condos and Panama real estate sales-rentals-information. You will be shown the choice properties so that you can strike a deal then and there.

Benefits From The Christmas Long Human Hair Wigs Sales

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Useful for long time Hairlessness

The wigs for the Human hair can be a large deal because this is 100 percent European actual hair is in elevated demand and trustworthy, right maker that can be expecting to give a quality for first-rate, wonderful human hair. Though, a fine human hair wig can most recent from 12 to the 24 months if correctly sustained and the artificial wigs have a smaller layer life. These types of human hair wigs are perfectly suitable to those with durable hair loss.

Specially made for a Superior fit

There are some ready-made artificial wigs and actual hair variety can be custom-built to your correct head range. The Christmas long human hair wigs sales is provided the very protected and secured wigs which you are capable to direct an energetic life with no any problems that the creation may unintentionally displace. All over again, if you are knowledgeable about the long term hairlessness, a customized genuine hair wig can actually assist you guide a usual, pleased and filled life free from concern and anxiety of wig protection.

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Extend Your Sales Strategy

The successful business prospect of your business depends on your approach to the sales of your products. It is very important to increase the sales from previous number if you are really serious about your business and want to be a successful businessman. It is very easy to make sales at the first time but it is too hard to sales more and more. To make more and more sales you have to give concentration on keeping the old customers of your products remain intact and with this you need to extend your market with new customers also. Here some suggestions are given to show you the exact way by following which you can get your achievements fulfilled one day.

When you are taking orders from the customers try to inform them about some new products or any related products you are going to launch recently. That can help you to get customers who are satisfied very much with your past products for the new product very easily.

After making the first sales you have to show concern about your customers and for that you can thank those sending emails or messages and with this you can also add some advertisement of your newly launched product. Remember that you need to perform in this matter very honestly and that too you have to make a good bond with your customers. Dont show off inadequately to your customers as it can hamper your impression.

Make a term like if your customers make any reference of new customers, they will get a certain rebate of the price they are paying for the products. That will definitely increase the number of customers. Tell them also that they can get commission by selling your products joining an affiliate program.

Always be concerned about the advertisement sector of your product so that people can get interested in your products or services. Until there is a strong advertisement plan, marketing of your product or service can never be successful. Advertisement can help to make your previous customers stick on your product and also to make new customers. You also can set up a package deal with other businesses products also. For that when you deliver a product, you can deliver a coupon included the items you sale in the package and thus can help people attracted to all of your products.

Try to make your customers keep in touch with your products or services every time. Keep informing the customers about the products you are launching by sending catalogues in every alternative period. The customers will find the information related to your products if you arrange some gift coupons for the customers while purchasing your products. They will buy more and more and will get to know more about the products of your business. You can also make some free products with the original product and the free samples should be printed with the advertisement of your product so that other people also can get to know.
The above are some effective tips to increase your sales strategy. If you follow up these strictly you will definitely get the fruitful result of it.

Sales Sells The First One, Service Sells The Rest

No business is just a buy-and-sell business in todays competition driven world. Customer service and superior after-sales have emerged as the two critical success-oriented techniques and the core drivers of competitive advantage.

Excellent after sales support can help improve customer retention, streamline service process, maximize efficiency and reduce overhead costs. But there are still a lot to it- customers of a business can be new ones, or current ones returning to buy more. The significance of good customer service can be seen in the fact that it costs 5 times as much to win a new customer than it is to retain the current one. This particularly goes well with short-term growth as the cost of acquiring new customers is typically much greater than the cost of retaining existing ones. With excellent after sales the repeat business is generally much cheaper for the company as their sales process is usually less intense. This is how the dictum goes Sales sells the first one, Service sells the rest. Let us understand this better with the help of an example. A mobile phone manufacturer may be a market leader, but if it has poor customer service, the customers may switch to its rivals. To stay ahead of the competition, he has to provide exceedingly good after-sales support that could bring back the customers- repeat customers we say them.

This repeat business can become much cheaper for the mobile manufacturer as its sales process would now be less intense and become more of an “order” taker effort. In contrast, poor after sales support could have made the sales process much more intensive. This would have required the sales function to overcome that poor after-sales support with more sales techniques like demos, sales calls, presentations, etc., which inculcate a higher cost.

On the flip side, happy servicing brings in loyal customers, and loyal customers are free advertising as they will not only tell others of the great service they have received, but also come back to buy again.

Why Companies are Unable to Provide Quality After-Sales Support

Many companies are unable to provide the high degree of after-sales support because they consider customer service as a cost and investment, and not a profit center. It does not make good sense as spending few bucks for keeping your customers happy would not only make them your regular customers, but would also act as revenue stream for you. Effective customer management with the help of Service Management Software and other service automation tools can actually be bundled into the original sales offer.

There can never be more opportunity to invest in sales and foster valuable connections by delivering excellent customer service and support.